Chipsmore, a biscuit brand under Mondelēz International today officially introduced its new variant, Chipsmore Oats. Offering the same great chocolate taste, the new variant is now combined with the wholesome goodness of Australian rolled oats.
“A brand loved by generations for the past 29 years, Chipsmore is adding more nutritional benefits to this classic biscuit. Chipsmore Oats underlines our aim to drive more healthy snacking moments among Malaysian families, while keeping in mind consumer demand for greater tasting products,” said Simon Crowther, Senior Marketing Manager, Biscuits of Mondelēz International (Malaysia, Thailand and Singapore).
As the leading snacking powerhouse across the globe, Mondelēz is on a mission to empower people to snack right. Today, the company is offering mindful snacks to consumers in Malaysia and across the world, snacks that contain ingredients that people know and feel good about. Chipsmore Oats is a testament of the brand’s mission to provide the right snack, for the right moment, made the right way.
“Over the past few years, more and more Malaysians have been moving towards healthier food options, with oats being recognised as one of the many staples that is beneficial to their overall health and well-being. Oats, a superfood with antioxidants is known for its dietary fibre for good digestion, minerals and cholesterol-lowering properties, making it one of the most favourable healthy diet choices. The new Chipsmore Oats will indeed suit the appetites of the ever-increasing oat lovers in Malaysia,” added Crowther.
The introduction of this new variant showcases Chipsmore’s commitment to continuously innovate in order to meet and stay ahead of consumer demands and market preference. The introduction of this new variant also brought to life a new Chipsmore character, the fun-loving Chipsmore Oat Girl, as seen in the biscuit’s latest TV commercial.
Chipsmore Oats is currently available at all leading supermarkets and convenient stores in Malaysia. The biscuit comes in two flavours, Chipsmore Oats Original and Chipsmore Oats Double Choc. Both flavours are available in three types of packaging:
- Mini Chipsmore Oats / Double Choc @ 80g: RM1.89
- Chipsmore Oats / Double Choc @ 163.2g: RM3.86
- Chipsmore Oats / Double Choc Mini 8 Handy Multipack @ 224g: RM5.89
Source: Press Release